Privacy Policy

Last Updated: September 2025

1. Introduction

Welcome to SwayMe! ("we," "our," or "us"). We are committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, and protect information when you visit our website https://www.swayme.to (the "Website"), a marketplace for social partner dance events.

We only collect minimal data necessary to provide and improve our services. We do not sell, rent, or share your personal information with third parties for their marketing purposes.

2. Data Controller Information

This Website is operated by:

Mwangops Ltd

Company Number: 11493246

Registered Address: Arquen House, 4-6 Spicer Street, St. Albans, England, AL3 4PQ

Email: contact@swayme.to

3. Information We Collect

We collect only minimal technical information through our analytics provider PostHog:

  • Technical Information: IP address, browser type and version, operating system, device type
  • Usage Information: Pages visited, time spent on pages, referring website, date and time of visits
  • Cookie Data: Analytics cookies and technical cookies necessary for website functionality

We do NOT collect:

  • Names, email addresses, or other directly identifying personal information
  • Payment or financial information
  • Sensitive personal data
  • Data from children under 16

4. How We Use Your Information

We use the collected information for the following purposes:

  • Website Analytics: To understand how visitors use our Website and improve user experience
  • Performance Monitoring: To monitor and improve Website performance and functionality
  • Service Improvement: To analyze which dance events are popular and optimize our marketplace
  • Security: To detect and prevent technical issues or abuse

5. Legal Basis for Processing (GDPR/UK GDPR)

We process your personal data based on:

Legitimate Interests: We have a legitimate interest in understanding how our Website is used, improving our services, and ensuring security. We've conducted a balance test and determined this processing doesn't override your interests or fundamental rights.

6. Cookies and Tracking Technologies

We use cookies and similar technologies through PostHog for analytics purposes:

  • Essential Cookies: Required for basic Website functionality
  • Analytics Cookies: Help us understand how visitors interact with our Website

You can control cookies through your browser settings. Please note that disabling cookies may affect Website functionality. For more information about the cookies PostHog uses, visit: https://posthog.com/privacy

7. Data Sharing and Third Parties

We share your information only with:

  • PostHog: Our analytics service provider (data processed in Europe)
  • Legal Requirements: When required by law or to protect our rights

We do NOT:

  • Sell your personal data
  • Share data with social media platforms
  • Share data for marketing purposes

8. Data Retention

We retain analytics data according to PostHog's default retention policies. Generally, this data is retained for a limited period necessary for analytics purposes. You may request deletion of your data at any time by contacting us.

9. International Data Transfers

While we primarily target UK users, our Website is accessible globally. Your data is processed and stored within Europe through PostHog's European servers, ensuring adequate data protection standards.

10. Your Rights

Under GDPR and UK GDPR, you have the following rights:

  • Access: Request a copy of your personal data
  • Rectification: Request correction of inaccurate data
  • Erasure: Request deletion of your data ("right to be forgotten")
  • Restriction: Request restriction of processing
  • Objection: Object to processing based on legitimate interests
  • Portability: Request transfer of your data

To exercise these rights, contact us at: contact@swayme.to

You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at https://ico.org.uk/

11. California Privacy Rights (CCPA)

California residents have additional rights under the CCPA, including the right to know what personal information is collected and the right to opt-out of sale (we do not sell personal information). To exercise these rights, contact: contact@swayme.to

12. Children's Privacy

Our Website is not directed to children under 16. We do not knowingly collect personal information from children. If we learn we've collected information from a child under 16, we will promptly delete it.

13. Data Security

We implement appropriate technical and organizational measures to protect your information. Data is securely stored by PostHog, with access limited to authorized personnel only. However, no internet transmission is completely secure, and we cannot guarantee absolute security.

14. Changes to This Policy

We may update this Privacy Policy periodically. We'll notify you of material changes by posting the new policy on this page with an updated "Last Updated" date. Continued use of the Website after changes constitutes acceptance of the updated policy.

15. Contact Us

For questions about this Privacy Policy or to exercise your rights, contact us at:

Email: contact@swayme.to

Postal Address:

Mwangops Ltd

Arquen House, 4-6 Spicer Street

St. Albans, England, AL3 4PQ

United Kingdom